Stories from the makers, product updates, and how we think about provenance, production, and platform — out loud.
Most makers we meet are brilliant at one thing and tired of everything else. They can weave, dye, stitch, and finish a piece by hand, but the moment someone says "just set up an online store," the joy drains out of the room. Building a shop, wiring up payments, writing product pages, chasing traffic, answering carts that never check out. None of that is why anyone learned a craft.
Read moreMy personal visit to another handloom factory at Sagar
Read moreWelcome to our latest newsletter! At JYT, we're dedicated to helping you build a thriving textile business.
Read moreRunning a business is never easy — but running a business in India sometimes feels like climbing a hill that keeps growing taller each time you take a step. As the founder of a young textile and technology startup, I’ve always believed in building from within — trusting Indian institutions, working transparently, and growing in the spirit of innovation that India often celebrates.
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